1940

Aha! A Hair Removal Formula!

Carter Products, Inc. discovers and patents a brand-new way to remove hair. Nair™ Lotion is introduced to the world.

1975

Who Wears Short Shorts?

Our Short Shorts advertising campaign launches, and it's got legs. The commercial goes on to win a CLIO, the world's most recognizable international advertising award.

1977

Baby Your Legs, Baby

We introduce our baby oil formula to help moisturize, soften and pamper skin while removing hair. (And you can still buy Nair™ with baby oil today.)

1983

Nair™ Becomes the #1 Hair Removal Brand

Thanks to our adoring fans and growing product lines, we become the leader in the category, an honor we still hold today.

1985

On a Roll

Our first roll-on depilatory (today known as Glide On ) is introduced, offering a quick and simple, no-touch application. Rad.

1990

Wax On, Wax Off

We expand our offerings and the first Nair™ Wax hits the scene, promising salon-smooth results in the comfort of your own home.

2001

New Era, New Product Line

In the new millennium, men's interest in hair removal has grown - along with the trendy term "manscaping." The first Nair™ for Men products arrive on store shelves.

2007

Handle with Care

We continue to innovate to help more people achieve silky-smooth results, including those with more delicate skin. Our Sensitive Formula debuts.

2014

All About Argan Oil

We introduce nutrient-rich, restorative, 100% natural Moroccan Argan Oil to many of our products, turning them into fan favorites.

2018

Adding Coconut Oil

A good thing gets even better. Our Sensitive Formula gets an upgrade with 100% natural coconut oil and vitamin E.

2021

Glow Up

We continually innovate to bring fresh, new products, including the launch of our Bladeless Shave line infused with rosewater, lavender and 30 mg CBD.